So here we are again news cameramen of the world. Another day, and yet another camera... But wait... What's this..? This one's different, and it's gonna turn your world upside down... As they say in the TV camera industry, "It's a game changer."
Throw away your old, out of date C300's and other small box like cameras that need scaffold poles and add on bits and bobs. VJ's... Lay down your iphones..! Some egg head at the camera design department over at Arri have designed a camera that... Wait for it... Sits on your shoulder in a sensationally ergonomic manner the likes of which have never (Ahem...) been seen before. It's the all new, documentary style camera..!
It works straight out of the box..!
Add a lens, a battery and bingo..! No more camera rigs..!
It's got buttons and everything..!
It's been a long time coming my fellow cameramen and women. It looks like it's been specially designed to film documentaries, TV magazine shows, corporates and everything in between. I for one am astounded at the very thought of actually designing and making a camera that sits on your shoulder... My mind is blown at the possibilities.
So all you docu-reality-news people who bought the smaller cameras and rigging must be kicking yourself right now... Those of you fiddling with your iphones feel daft i bet... 'Cos the future... The future of shoulder mounted, fast set up filming is here.
Disclaimer: I am not in any way being sarcastic... in any way whatsoever. Rejoice..!
Paul Martin is @ukcameraman on Twitter.