|Reporting a business story with the BBC.|
Speaking to many of the reporters i work with, you have no idea how many people out there have no idea how to pitch a story to their local press. It's astonishing how many times we get offered a man in a suit style interview for the news. The marketing director, head of this that or the other, as if to suggest that we have a large coup in speaking to someone so important.
|Not everyone wants a man in a suit....|
For example, lets say a large road building scheme is underway. The audience will want to see and hear from a man in dirty overalls and a hard hat. The people actually doing the work, the ones who know what is going on and what he is talking about. The last thing they want is a man in a chain store suit with a condescending smile trotting out the official line.
The people at the coal face are sometimes the most knowledgeable and eloquent speakers and the audience will want to believe them and trust them. We know that performing in front of a camera is a peculiar and sometimes nerve wracking challenge, but just because the man who digs the holes hasn't been on a media relations course should not preclude him from taking part. Quite the opposite in my opinion.
So, given the choice between an interview in a corporate office with a suit, or a sit down with the workforce in a greasy spoon cafe, i know which i would choose every time. At least i would get a bacon sandwich.